Jenny Cureton Real Estate | Dripping Springs • Wimberley • Fredericksburg

If you are thinking about selling a home in Fredericksburg, here is the truth. The homes that win are the ones that feel curated, are priced with a clear strategy, and are marketed like a business, not just a listing.

I want to share a real example from this past year, my sale at 208 Acorn. This one was special because it combined design, performance, and a marketing plan that made buyers move with confidence.

Why 208 Acorn stood out

208 Acorn was a highly curated home with a clear point of view. It was designed through Bungalows by Barb to feel high end, elevated, and memorable. In a market where many homes can start to blend together, this one felt intentional from the first impression.

That matters in Fredericksburg because a large percentage of buyers are not local. They are buying a lifestyle, a second home, or an investment. They need to feel the story quickly.

What sold it fast and at a record price per square foot

Strong results come from stacking advantages. Here is what made the difference.

Hard numbers that investors can trust
Fredericksburg buyers love charm, but serious buyers make decisions with math. For 208 Acorn, we leaned into real short term rental projections and clear revenue numbers. This property was grossing over 110k per year and growing, and we marketed it accordingly. When buyers can see performance, it reduces hesitation and increases urgency.

Video marketing that makes buyers feel the home
Photos matter, but video closes the gap for out of town buyers. We used video marketing to capture the flow, the details, and the lifestyle. When a buyer feels the home before they arrive, they show up ready to act.

Strong social media marketing
We used social media the way buyers actually consume listings today. Short form video, behind the scenes moments, and clear messaging that highlighted the lifestyle and the income story. Social creates fast momentum, and it also builds trust with buyers who want to see more than just photos.

Online ad placement that expands reach
In a competitive market, you cannot wait for the right buyer to stumble across your listing. We combined strong content with targeted online ad placement to reach buyers who were actively searching for Fredericksburg properties and investment opportunities.

High end visuals by JP Morales Photography
Professional photography is not optional for a premium property. We used JP Morales Photography to capture the home at a level that matched the product. When your visuals are right, more buyers click, more buyers schedule, and more buyers compete.

Realtor partnerships that bring the right buyers
Fredericksburg is relationship driven. I actively partner with other Realtors and investor focused agents to get your home in front of qualified buyers quickly. That network effect matters, especially for STR friendly and second home properties.

The result

I sold 208 Acorn, Fredericksburg, Texas, in record market time at a high price per square foot, and we sold for full price. That happened because the home was curated and the marketing was strategic, but also because we made it easy for the right buyer to say yes.

A quick story that matters if you are choosing a Fredericksburg listing agent

One of my favorite parts of this sale is how it happened. The buyer who purchased 208 Acorn originally had another agent and I was the listing agent and original owner and designer that remodeled the home with my company Bungalows by Barb. When it came time for her to sell, she chose to hire me. That is the best compliment, because it means she saw the process up close and decided she wanted that same strategy working for her.

What sellers in Fredericksburg should take from this in 2026

If you want top dollar in Fredericksburg, you need three things working together.

1. A home that is positioned and curated so it stands out
2. A pricing and launch plan that creates urgency in the first week
3. Marketing built for how buyers shop today, including social media, video, strong photography, digital ads, and Realtor partnerships

If your home has STR potential, performance data and clear projections can be a major advantage. If your home is a second home or lifestyle property, storytelling and visuals matter just as much. Either way, the strategy has to match the buyer.

Watch the 208 Acorn video

Want a similar plan for your home

If you are considering selling and want a clear plan, I would love to help. Reach out through my Contact page and tell me your address and your timeline. I will share what buyers are paying for right now in your pocket of Fredericksburg, how your home should be positioned, and the exact launch strategy I would use to get maximum exposure from day one.

Jenny Cureton
Fredericksburg listing agent
Fredericksburg Realtor